Luke Payton
ABOUT
SMART ENOUGH
TO LEARN IT.
TOUGH ENOUGH
TO APPLY IT.
I think clearly, adapt quickly, and take pride in doing things well. I’m naturally curious, commercially minded, and hard on weak ideas. I value fundamentals, useful creativity, and work that holds up under pressure.
Substance first. Style included.
ABOUT
SMART ENOUGH TO LEARN IT. TOUGH ENOUGH TO APPLY IT.
I think clearly, adapt quickly, and take pride in doing things well. I’m naturally curious, commercially minded, and hard on weak ideas.
I value fundamentals, useful creativity, and work that holds up under pressure.
Substance first. Style included.
CAPABILITIES
GOOD INSTINCTS. BETTER EXECUTION.
CAPABILITIES
GOOD INSTINCTS. BETTER EXECUTION.
CREATIVE DIRECTION
Good taste is rare. Useful taste is rarer. I bridge C-suites and C-reatives.
AUDIENCE GROWTH
Reach means little without response.
I focus on both.
Business Strategy
Marketing should help the business now- and build it for the future.
PERFORMANCE MARKETING
Anyone can spend money.
I prefer making it work.
communication & PR
Attention is earned. Content with intent. Press-ready and present.
concept to completion
Photo/video, web, graphics, analytics, budgeting, rollout. No handoffs required.
PREVIOUS CLIENTS, EMPLOYERS, AND PARTNERS
THEY TRUSTED ME. IT PAID OFF.
THEY TRUSTED ME. IT PAID OFF.
PHOTOGRAPHY
SOMETHING TO LOOK AT
“Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.”
JAMES SAHLEW, MN
“Share something positive a past client has said and encourage potential clients to get onboard...”
HALIT KEIGAD, FL
“This is the space to share a review from one of the business's clients or customers.”
MOIZ RUDENS, CA